The article ANALYSIS OF THE EFFECT OF MARKETING STRATEGY, DISTRIBUTION SYSTEM, AND COOPERATION ON THE PRODUCTIVITY OF THE MULYA ABADI MILK GROUP, PUDAK DISTRICT, PONOROGO

Tiya Nurcahyani, Heri wijayanto, La Ode Sugianto

Abstract

The analysis results indicate that all three independent variables have a positive and significant effect on productivity, both individually and collectively. Therefore, improving the effectiveness of marketing strategies, enhancing the distribution system, and strengthening collaboration among members are essential aspects in boosting group productivity. Based on these findings, the study recommends stronger promotional development, more targeted market segmentation, increased distribution logistics efficiency, and better teamwork development to support the growth of the dairy industry in Pudak District, Ponorogo Regency.