THE INFLUENCE OF ADVENTUROUS, INDIVIDUALIST, AND STRAIGHT ARROWS INVESTOR BEHAVIOR ON SECURITIES INVESTMENT DECISION-MAKING IN THE INDONESIA STOCK EXCHANGE DURING THE COVID-19 PANDEMIC

Abstract

This study aims to determine the influence of adventurous investors, individualists, and straight arrows on securities investment decision making on the Indonesia Stock Exchange due to the Covid-19 pandemic. The method used in this study is a quantitative method. The data used in this study were obtained from the results of distributing questionnaires with written questions to respondents and analysis using SPSS software. In this study using probability sampling, which means the sampling technique by providing equal opportunities or opportunities for each member of the population to be selected as a sample. The population of this study amounted to 500 members, the researchers took a sample of 85 respondents randomly at the Gallery of Muhammadiyah University of Ponorogo. From the research shows the results that 1). There is an influence between adventurous investors on investment decision making, 2). There is no influence between individualist investors on investment decision making, 3). There is an influence between Straight Arrows investors on investment decision making.